When a blogger gains a certain number of subscribers, advertisers start contacting him. The blogger also needs to form a team that will help him with the design of stories, posts, preparation of content.
The blogger continues to increase the audience, sell advertising, but at the same time no one thinks about the legal aspect. Therefore further we will try to understand why all the same to the blogger the contract and with whom it is necessary to conclude it.
Agreement with the advertiser
Sooner or later, a successful blogger is approached by an advertiser and invited to advertise their products or services.
Someone asks to write down a few stories, someone needs a post in the news feed. Some do not want to pay in advance, others agree to 50% prepayment.
At the same time, there may be a situation where the advertiser does not pay money or requires to write more stories than was originally agreed. In order to avoid any unforeseen situations, a contract will come to the aid of the blogger.
It is the contract that can regulate the amount of content and the timing of its publication, the order of payment and liability for late payment. Also, the contract can contain many nuances that will regulate the relationship with the advertiser from A to Z.
In addition, it is important to indicate in the contract that the blogger is not responsible for the quality of the product or service, and provides his audience only the information provided to him by the advertiser. This is to ensure that in the event of complaints from consumers who have used a product or service, the advertiser does not accuse the blogger of providing inaccurate information to his audience.
Pay attention. Large advertisers usually have their own contracts that bloggers sign without analyzing their content. Often such contracts contain rather unfavorable conditions for the blogger, in particular, rather heavy penalties for untimely publication. In such a situation, it is worth analyzing the contract yourself or with the help of lawyers and not be afraid to offer your own amendments to the contract.
An even better option is to have your own contract and already agree with the advertiser on the editorial board.
Contract with the team
As the audience grows, the blogger may decide to hire assistants. It can be a story maker, photographer, designer, SMM manager, etc. We recommend that you enter into a contract with any person who performs certain work for the blogger. Especially if such work is performed on a regular basis.
What can such a contract contain? The contract may regulate a clear list of the contractor's responsibilities and their features, the procedure for performing such duties, the cost of the contractor's services and the procedure for payment. The contract can also determine the distribution of intellectual property rights to objects created by the contractor, and include a section on confidential information.
Note that the contract may also prohibit the contractor from working independently with the same advertisers that the blogger works with, or working with the blogger's competitors, or even doing the same activities (running a similar blog).
The contract with the contractor is a guarantee of the contractor's compliance with its obligations and protection of the blogger from possible competition from the contractor.
Contract for educational courses
Some bloggers run their own educational courses. And in such a situation it will also not be superfluous to prepare a contract. If the course can theoretically be bought by an unlimited number of people, then it is advisable to make a contract in the format of a public contract - an offer, and place such an offer on the web page of the course.
Such an agreement is necessary so that in the future the course participant does not try to return the money paid to him if he does not like the course or if he does not achieve the desired result.
The contract must specify:
- what exactly will the course include (recorded video lessons, online classes, homework, communication with the curator, etc.);
- the order of passing the course (the term of the course, the order of gaining access to the course, the exam at the end of the course, the certificate);
- the cost of the course and the order of payment;
- intellectual component of the course.
In our opinion, it is also important to stipulate in the contract that the learning outcome depends solely on the skills and abilities of the participant himself, in order to protect himself from possible claims from the training participants.
Properly drafted contract reduces the number of possible disputes and will protect the blogger from unscrupulous customers and contractors. If you need help drafting a contract, contact us.
