Sometimes manufacturers resort to marketing tricks to increase sales and add properties to their products that they do not have. Natural, eco, the strongest and other.
Such producers can be punished by the Antimonopoly Committee. His fines are often calculated as a percentage of the violator's income, so they can reach millions.
Where is the Antitrust and where is the labeling of goods?
Everything is really simple. By applying misleading labeling to its packaging, the manufacturer gains a non-competitive advantage over other manufacturers.
For example, a yogurt maker paints appetizing strawberries on a package, although he simply adds flavoring. Another manufacturer, in addition to the image of strawberries, writes in capital letters that his yogurt with strawberry flavor. The third, in addition to the image on the package, really mixes strawberries with yogurt.
Obviously, the first manufacturer will have an advantage on the supermarket shelf.
He saved money on production, did not tell the consumer anything about the fragrance, sales increased.
Sometimes Antimonopoly imposes fines for not such obvious violations. You can read more examples and explanations here.
